About
Built around an unusual combination.
City and Fields exists because of a gap that is obvious once you have seen it. Marketing agencies build visibility and have no regulatory capability whatsoever. Food safety consultancies restore compliance and then withdraw. The independent operator carries both problems at once, and can only ever buy one solution at a time.
Holding both is harder than it sounds, which is exactly why the position is defensible. A marketing agency cannot easily acquire regulatory competence. A food safety consultancy cannot easily acquire creative and commercial capability. The combination is unusual because it is difficult, not because nobody thought of it.
What it means for a client is simple. The people improving your visibility are the same people who understand why your rating fell, and the work is sequenced accordingly. Nothing is spent on filling a room that might be closed, and nothing is left half finished once the immediate crisis passes.
We work nationally and remotely by default, and we attend in person where the work requires it. Our clients are independent operators, usually a single site, usually the sort of business that has been quietly good at what it does for years without anybody outside its own street knowing.
Where we work
Food and hospitality first. Not only food.
The model applies wherever a business is judged publicly and has no idea how to be found. Food service is where we have begun, because the need is most acute and most measurable.
Childcare settings and veterinary practices face a version of the same problem: publicly published judgements on one side, and almost no commercial visibility on the other. We expect to work in both.
Begin here
Tell us about your business.
Whether it is trading, struggling, or not open yet, the first conversation is the same and it costs nothing.
hello@cityandfields.co.uk